Nike New York Marathon
Runner’s Hub

CLient: Nike New York
Agency: CNC Agency
Location: New York, NY

The brief: For the 2025 NYC Marathon, Nike partnered with CNC to transform the Nike By You station inside their flagship House of Innovation in Midtown into the Runner's Hub—a premium customization experience celebrating the city's running community and bringing marathon energy to life in the heart of NYC.

My role: As lead producer, I oversaw the complete transformation of the Nike By You station, coordinating between our creative team, Nike's retail operations, fabrication shops and local artists to execute every experiential touchpoint. I managed the contracting of custom-designed graphics, the retail space installation, unique Nike Run product production, and ensured seamless operations that elevated the standard customization station into an immersive celebration of running culture.

The result: The Runner's Hub successfully merged retail excellence with marathon momentum, creating a destination experience that resonated with NYC's running community. The activation transformed a typical retail touchpoint into a celebratory space where runners could personalize their Nike gear while surrounded by locally-inspired design and community energy, reinforcing Nike's deep connection to New York City's iconic marathon culture.